Global Poll Honors Giant Panda Zhi Ma as the Image of Rongbao, the Mascot of Chengdu Universiade


The naming ceremony for Rongbao, the mascot of Chengdu Universiade, began on the morning of August 19, 2020. Following a global poll, Zhi Ma, a giant panda from the Chengdu Research Base of Giant Panda Breeding, became the real image of Rongbao, the mascot of Chengdu Universiade, and a worldwide live program was provided to all fans at home and abroad.

 Rongbao was unveiled

 It was a gift to celebrate the one-year countdown to Chengdu Universiade.

The naming ceremony for Rongbao, the mascot of Chengdu Universiade, began with the melodious and signature song of Su Ruiqi, a pop singer born in Chengdu, Sichuan. The performers expressed the spirit of Universiade by delivering a show which combines sports events with modern dance.

Yang Xiaoyang, vice director of the Publicity Department of the Chengdu Municipal CPC Committee, Tan Hongming, deputy secretary of the Chengdu Research Base of Giant Panda Breeding and Zhang Hong, member of the International Olympics Committee and speed skating Olympic champion, unveiled Rongbao together - The charmingly naive image of the giant panda Zhi Ma appeared on the big screen right away.

Zhi Ma is three years old this year. The black dot around its mouth seems like someone forgot to wipe his mouth after sneaking a bite of sesame. An innocent and lovely optimist, Zhi Ma embodies the published image of the cartoon Rongbao in spirit. Earlier, Zhi Ma and three other giant pandas were in the shortlist of the image for Rongbao. A video about them was posted on the official website of Universiade and large foreign and domestic social media platforms for a global poll.

This activity was covered by nearly a hundred media internally and externally. Both foreign and domestic netizens proactively voted. Finally, the giant panda Zhi Ma beat the other pandas to become the official image for Rongbao, the mascot of Chengdu Universiade. This also suggests that Chengdu has accelerated the pace for running the city by holding Universiade and building a well-known city for holding international events, and shall welcome the Universiade with more international image in Chengdu style.

 Worldwide live streaming

 Presenting the panda culture in Chengdu

At the ceremony, Tan Hongming, deputy secretary of the Chengdu Research Base of Giant Panda Breeding, Li Gang, member of the CPC Committee and deputy editor-in-chief of the Chengdu Media Group and singer Su Ruiqi began the launch ceremony for the Rongbao Universiade Channel like an opening ceremony of a movie. A live streaming program was announced at the site. Rongbao Universiade Channel gave the fans at home and abroad the chance to see the lovely image of Rongbao.

Meanwhile, the sweet interaction between Rongbao and Xu Weizhou, the image ambassador of emblem and mascot of Chengdu Universiade was also witnessed by the world via live streaming, which presented the panda culture of Chengdu to the world.

Moreover, works on giant pandas by young artists from "Our Studio" workshop at the Chengdu Research Base of Giant Panda Breeding were also displayed in the outdoor at the ceremony to welcome Chengdu Universiade. It is expected to propagate the panda culture through giant panda-related arts and welcome the Universiade using practical actions.

As the real image mascot and unique symbol of Chengdu Universiade, Rongbao will fulfill its mission to continuously boost Chengdu's prestige, reputation and influence in the world by building up a strong fan base.

Chengdu will also lift the curtain for the practice of "managing the city by holding international events" through a series of activities concerning the one-year countdown to Universiade, and create a strong atmosphere of "Love Chengdu, Welcome Universiade" in the society, showing a brand-new image of Chengdu to the world as beautiful and livable park city.



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